Case Study: Vault

Company Overview

Vault.ist is a B2B2C digital banking infrastructure provider, offering white-label solutions tailored for FinTech companies. The company focuses on delivering flexible, scalable digital banking services to meet the unique needs of financial technology businesses.  

Challenge:

Vault faced challenges in lead generation, including low meeting volume and a high proportion of irrelevant leads. This limited their jability to expand their client base, despite their strong offerings in the FinTech space.  

Objective:

Vault aimed to increase the number of relevant leads, streamline their sales process, and improve overall sales effectiveness to drive revenue and expand their client base.

Solution:

C-Leads developed a targeted approach to address Vault’s lead generation issues:  

1. Audience Segmentation

• Identified and prioritized three key audience segments most aligned with Vault’s goals.
• Focused on active lead types within each segment, specifically targeting decision-makers with purchasing influence.

2. Customized Outreach Strategy

For each audience segment, C-Leads created personalized cold outreach strategies and continuously optimized results:  

• Lead Identification Refinement: Focused on decision-makers in active roles to enhance lead relevance.  
• Message Sequence Optimization: Conducted A/B testing to refine messaging and boost engagement and conversions.
• Follow-Up Integration: Implemented a systematic follow-up process to increase response rates.

3. LinkedIn Profile Optimization

• Enhanced LinkedIn profiles for key team members to build trust and improve response rates.
• Created a professional, appealing presence that resonated with Vault’s target audience.

Results:

• Revenue Generated: $1,820,000 in 180 days
• Clients Signed: 26 new white-label clients
• Cost Per Prospect: Reduced by 37%
• Meeting Volume: Tripled, significantly increasing Vault's ability to engage with prospects
• Lead Relevance: 97% of leads were highly relevant, leading to more qualified interactions

The campaign was highly successful, thanks to detailed audience segmentation, a focus on key decision-making roles, personalized outreach strategies, and ongoing optimization of the lead generation process.

Testimonial:

"C-Leads effectively resolved our lead generation issues of insufficient meetings and irrelevant clients. Since partnering with them, our meeting volume has tripled, with 97% of leads being highly relevant. This significant improvement has boosted our sales and streamlined our marketing efforts. We highly recommend C-Leads to any business facing similar challenges."

— Austin K., CEO Vault

Market Focus:

EU, NA, AF

Average Client Check:

$70,000  

Our Thoughts:

Through detailed audience segmentation, a focus on key decision-making roles, personalized outreach strategies, and ongoing optimization of the lead generation process, C-Leads helped Vault achieve substantial growth in revenue and client acquisition. The collaboration enabled Vault to thrive in the competitive B2B2C FinTech market, expanding its reach and improving marketing efficiency.